Photographers have the enviable power to capture time, but very few have the consistent ability to make that time count for their customers. Hal Silverman Studio has been doing it for years.

The Studio has gained the confidence of customers by approaching each job as a one-of-a-kind challenge — understanding the audience and the way in which the customer wants the product or service to be perceived. Only then do Hal and his team focus their creativity and technical talent on preserving the perfect instant.

If you've never worked with Hal before, this site will introduce you to the Studio's capabilities. For those of you who have, here are a few reminders of prize-winning projects past. And for everyone there are some two-way tools designed to help save time, as well as capture it.

Just as you don't need to understand microprocessors, system architecture and programming to browse halsilverman.com, Studio clients don't need to be photography gurus to transform their ideas into photographic reality. They can relax and rely on the Hal Silverman team with its combined 52 years of experience. Because the Studio staff can capture both film and digital images, then process, output and manipulate them as needed in house, clients not only save time and money, but gain sure control over quality with a one-stop operation.

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Silverman Studio Wins Silver:

Hal Silverman Studio was recently honored with a Silver ADDY Award, from the Syracuse Chapter of the American Advertising Federation. This achievement was in recognition for photography produced for an ad for Fluid Production company, for a Mark Russell and Associates project.

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Silverman Studio Wins Silver:

Hal Silverman Studio was recently honored with a Silver ADDY Award, from the Syracuse Chapter of the American Advertising Federation. This achievement was in recognition for photography produced for a self promotional direct mail piece.

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Lurzer's Int'l Archive:

A poster created for Everfresh Mushrooms is published in the Vol. 2-2004 issue of Lurzer's Int'l Archive Ads and Posters worldwide. This publication contains the world's best new advertising campaigns, dated and listed by individual product groups.

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"Cool Companies":

Hal Silverman Studio will be featured in the "Cool Companies" column of Greater Syracuse Chamber of Commerce monthly magazine. The studio will be recognized for its international presence in the commercial photography industry.

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District Two Gold Winner:

Hal Silverman Studio has won another Gold ADDY Award. Again for Mark Russell and Associates, Inc. and EverFresh Mushrooms, this gold award was presented by District Two of the American Advertising Federation. District Two encompasses the New York City, Boston, Philadelphia and Pittsburgh markets. Hal Silverman will now go on to the National AAF Competition.

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Silverman Studio Wins Gold:

Hal Silverman Studio was recently honored with a Gold ADDY Award, from the Syracuse Chapter of the American Advertising Federation. This achievement was in recognition for photography produced for this "Best of Show" Mark Russell and Associates project for EverFresh Mushrooms, and was the only gold award winner in the photography division.

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Hal Silverman:

Hal Silverman has been looking at the world differently for most of his life. He explains it simply: "It's not what's in front of a photographer, it's what's inside."

Throughout his career, after graduation from Syracuse University's Newhouse School of Public Communications with a Bachelor of Science in Illustration Photography, he's been exercising that internal vision.

A brief assignment shooting regional advertising and catalogue illustrations under deadline pressure for Macy's taught him the importance of organization and meticulous preparation. After a few years of shooting and learning in the studio of another nationally respected commercial photographer, Hal opened his own shop in 1989. He's never questioned his path.

"I live to create images that excite our clients and their customers," he says. "The business has continued to grow and our portfolio keeps them coming back to our door."

Rick Needle:

Rick Needle earned his Bachelor of Fine Arts in commercial photography from the Rochester Institute of Technology in 1989. After a brief apprenticeship he joined Hal and immediately started shooting award-winning work. His love of drawing and painting has given him a special appreciation of lighting and the ability to imagine how a change will affect a client's work. "Light is the essence of what we do," he says. "A kick here or there takes an average shot to something spectacular."

Frank Schram:

Frank Schram is another RIT graduate with a 1994 BA in photo illustration. He freelanced for awhile and worked with other photographers before joining Hal and Rick. He's a jack and master of all trades. From set up to lighting to shooting, he does whatever it takes to get the job done. He's also in charge of the in-house darkroom. "Our products are team efforts," he says. "There are no egos to tiptoe around. It's great to have a collaborative atmosphere with everyone contributing a detail here and there."

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